Platforming Community

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Why brands should embrace customer-led communities
Companies often focus on creating a central, isolated platform and then work to drive engagement from there. But is this what your members want?
Setting Expections
Never underestimate the intelligence of your audience, and never overestimate your audience’s prior knowledge.
Inclusivity and accessibility.
Beth, the Community Director for Bevy and CMX, shared this thought with me recently as she was chatting about moving to online events during the…

October 2024

Transparency
Nurturing an active community is vital. When you do, it helps you build genuine and long-lasting relationships with your members that are more than…
The magic of cohorts: How small groups can drive engagement in large communities
Cohort-based engagement can be a powerful way to bring connection to even the largest of communities.
Beyond the newsletter
An audience is not a community.
It’s not just about defining community, but defining your community.
Because if they're not, you'll never be talking about the same thing.

September 2024

Designing Joy for Communities.
“I think one of the biggest things that were different for me building this community is having access to a brand team”
Who are you selling to?
'Who' is arguably more important than the; what, why or when of your community and its platform.
Hero of the story
Making others look great, in front of their boss.
Yes, Chef. Metrics Matter, Chef.
I’m sure data and metrics play some part in your role.
The Ski Slope Funnel
We know that customers are individuals. Not all routes to sale will look the same. That’s when I began to visualise the different routes as a piste map.
© 2024 Pete Heslop
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