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Why brands should embrace customer-led communities
Companies often focus on creating a central, isolated platform and then work to drive engagement from there. But is this what your members want?
Nov 19
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Why brands should embrace customer-led communities
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Setting Expections
Never underestimate the intelligence of your audience, and never overestimate your audience’s prior knowledge.
Nov 12
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Setting Expections
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Inclusivity and accessibility.
Beth, the Community Director for Bevy and CMX, shared this thought with me recently as she was chatting about moving to online events during the…
Nov 5
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Inclusivity and accessibility.
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Transparency
Nurturing an active community is vital. When you do, it helps you build genuine and long-lasting relationships with your members that are more than…
Oct 28
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Transparency
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The magic of cohorts: How small groups can drive engagement in large communities
Cohort-based engagement can be a powerful way to bring connection to even the largest of communities.
Oct 8
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The magic of cohorts: How small groups can drive engagement in large communities
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Beyond the newsletter
An audience is not a community.
Oct 2
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Beyond the newsletter
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It’s not just about defining community, but defining your community.
Because if they're not, you'll never be talking about the same thing.
Oct 1
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It’s not just about defining community, but defining your community.
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Designing Joy for Communities.
“I think one of the biggest things that were different for me building this community is having access to a brand team”
Sep 24
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Designing Joy for Communities.
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Platforming Community
Thoughts and expertise on the platforms available for your online community.
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