Yes, Chef. Metrics Matter, Chef.

I’m sure data and metrics play some part in your role.

I’m sure data and metrics play some part in your role.

Whether you’re a Chef (Carmy Of The Bear) or Marketer (Don of Mad Men), I'm sure metrics matter to you.

How many covers, engagement rate, NPS… the list goes on.

The thing is, so many of us are tracking vanity metrics.

How much is that like on Instagram really worth?

Is it going to impact your share price? Your EOY reporting?

Fun fact: did you know how far England makes it through the Euros/World Cup directly impacts the ITV share price?

Brands often report on members, reach and engagement.

But these metrics mean nothing without context.

1) Measure what matters.

What’s your team's number one goal, and how does it measure that?

That engagement may matter if you’re driving 22% of revenue through Instagram.

Whatever your team or community's number one goal is, measure that.

2) Data comes from everywhere.

You may need friends from different departments to help source good data. Your friends in finance, support, or marketing may need to give you access or report data to you.

It's worth checking that you've all agreed on the metrics that matter, too.

3) Don’t forget about lifetime value.

The LTV of a customer is a wonderful metric.
It measures average spending, how long someone’s been a customer, success and so on.

Value first, vanity second.

A big part of what we do in our ‘define’ phase at the start of the project is picking out these two key things;

The big goal - the metric that matters.

PS: The Bear Season Three is on Disney+, it’s a must-watch