Hero of the story

Making others look great, in front of their boss.

Make people look great in front of their boss.

It sounds ridiculous, but it’s important in our line of work.

When I was chatting with Brian Oblinger about this, he re-framed it a little more elegantly;

“Make other people heroes. If I can make one of my team members look like a hero internally. If I can make a stakeholder at a company work with a hero, that will help me in the long term.”

Brian is also talking from experience. He’s worked with eBay, PlayStation, and Airbnb to help deliver community strategy.

As a team, we design and build platforms that enable communities to thrive.

We create features that help others become the hero.

It could be a feature highlighting a high-engaging member, allowing them to showcase their ‘top 1%’ member of a community.

Often, it’s reporting, the CSV exports, and the beautiful graphs that showcase the metrics that matter to that organisation.

When I say, “We want to help folks look great in front of their bosses” - what we’re saying is;

We design and build to move the metrics that matter to you and your organisation.

Over some time, this should make you feel like a superhero in meetings and planning sessions.

So, when you’re working to change a feature or push forward an agenda, think: Will this affect the metrics that matter? Will this be something I can celebrate with my senior team?

---

The Digital Community Leaders Podcast is back 💥

We chat with community leaders from around the globe and ask them three questions about growth, engagement, leadership, moderation and much more.

Our first episode of season three was with Brian, and we chatted about community, delivering value and what questions to ask when starting a new project.

This season's lineup is out-of-this-world. Subscribe to follow along.