Events - Creating those FOMO moments.

Whether running a digital community or a real-world gathering, events are a fantastic way to create a buzz and unite people.

Another week, another Platforming Community newsletter.

Thank you for sticking around, reading and sharing.

Our first season of Platforming Community Live has now finished, with Jacob and I taking a break for streaming over the summer. However, if you've missed any of our shows, you can catch them here: https://www.linkedin.com/in/pwheslop/recent-activity/events/

Before we dive into the world of events, let you know about two other things!

1) Community Leaders Dinner Club.

We host semi-regular dinner clubs for community leaders in the heart of London. Our next dinner will be in September, and you can join the list to find out more information now: https://dinner.digitalcommunityleaders.com/

2) We're re-releasing the Digital Community Leaders Report!

We've added 40% more content, corrected a few spelling mistakes, and given it a beautiful new cover. There will be lots more on this soon, so keep your eyes peeled.

So, events.

Whether running a digital community or a real-world gathering, events are a fantastic way to create a buzz and unite people.

In the Digital Community Leaders Survey, we discuss Sephora's use of events to create FOMO moments—those ‘must-be-there' events your community craves.

There's something special about meeting face-to-face.

It's not just about networking; it's about making genuine connections. Remember when you met someone on a boat/networking event in the Thames, feeling seasick but forging a lasting friendship? Is it just me?

Those shared experiences become the anchor points of our relationships. Events offer a unique opportunity to deepen these connections and create memorable moments that engage your community.

Why Events Matter for Community Building

While events aren't necessary for building a community, they offer something unique. They provide an entry point for new members and a gathering spot for your most engaged ones.

Take, for instance, a recent retreat held by a client for cross-stitch enthusiasts. They brought 200 members together in Birmingham, and it was incredible to see how these members created initiatives like dinners and activities on their own. It wasn't just about the event; it was about the space to foster deeper connections.

Types of Events to Consider

From workshops to networking meetups, the type of event you host should focus on bringing value to your community. For example, Patagonia could host an exclusive preview of their new products for their top customers, allowing them to provide feedback and take home a new item. This creates a sense of belonging and turns attendees into advocates.

Similarly, community-focused workshops by companies like HubSpot or Salesforce can serve as entry points for new members. These events aren't just about selling a product but about creating a space for meaningful interaction and shared experiences.

Integrating Digital and Physical Spaces

It's crucial to integrate your digital and physical event experiences seamlessly. Whether you're offering a hybrid event or ensuring a smooth ticketing process, the key is to make every touchpoint feel cohesive.

For example, if you're using a platform like Slido for Q&A sessions, ensure it's accessible to both in-person and online attendees. This way, everyone feels involved, regardless of their physical location.

Measuring Success

So, how do you know if your event was a hit? It's not just about attendance numbers. Gathering qualitative feedback is crucial.

Ask your attendees what they liked, what they didn't, and what they'd like to see next time.

Use AI tools to sift through this feedback and identify key trends and areas for improvement. Remember, a six out of ten rating doesn't give you the full picture - ask real questions. Understanding the context behind the scores helps you improve future events.

Events are more than just gatherings; they're opportunities to strengthen your community's bonds.

Whether it's through creating memorable experiences, offering exclusive previews, or simply providing a space for like-minded individuals to connect, the impact of a well-organized event can be profound.

So, as you plan your next event, focus on creating value and fostering genuine connections.